Unfiltered Flavor for Mija Sangria
Spring 2021 campaign for established ready-to-drink sangria brand Mija Sangria. Inspired by real fruit, the goal was to showcase the brand's authenticity and accessibility while appealing to the grocery customer.
Large format retail signage, 36x24", utilized in over 100 retail locations across the US.
Campaign photography shot by Nicola Parisi
Retail display including branded bar cart;
Shipper design
Point-of-sale materials to support retail displays