Branding design for an emerging ready-to-drink canned cocktail. This fruit-infused vodka sparkler is competitive in calories but has a slightly higher ABV.
Carefree and lighthearted, the can design combines minimalistic organic shapes with a modern color palette. Appealing to the millennial consumer, Wild Tide is designed to stand out among others in the category.
Full can wrap with space for legal copy and brand story.