SmartBear
Go-to-Market: Level Up
Art direction and design for Massachusetts-based software company, SmartBear. Equal parts informative and motivational, the go-to-market kickoff (GTMKO) is an intensive, multi-day internal event filled with keynotes and product sessions. The theme, Level Up, takes on a nostalgic feel with inspiration from 8-bit gaming.
Signage for lobby and reception area
Stage backdrop on coroplast with illuminated branded cube. Modular pieces allowed for flexibility between speaker sessions. Cube to be used as seating or water table when needed.
Retro avatars for leadership speakers used throughout presentations added a lighthearted touch to keynotes.
Keynote sample slides
