SmartBear Go-to-Market:
The Halo Effect
Concepting, art direction and design for Massachusetts-based software company, SmartBear. Equal parts informative and motivational, the go-to-market kickoff (GTMKO) is an intensive, multi-day internal event filled with keynotes and product sessions. Conceptually, the theme takes on the question “if SmartBear’s story was a blockbuster movie, what would it be?” Visually, the theme references a modern take on sci-fi movie posters.
Signage for lobby and reception area
AI-generated avatars for leadership speakers used to create movie posters.
Stage backdrop on with illuminated branded cube. Modular pieces provide depth and fully brand the space. give Cube to be used as seating or water table when needed.
Keynote sample slides
