90+ Cellars
The World is Your Rosé Bar
Art direction, styling, and design for 90+ Cellar’s best time of year: Rosé season. Encouraging rosé lovers to bring the party home, The World is Your Rosé Bar immerses consumers in lush photography and simulated neon. This was a fresh take on an annual campaign for the off-premise brand.
Campaign Photogaphy
Fresh, feminine, and eye-catching, the photography evokes a secret garden. Overgrown greenery peeks into view while the packaging appears illuminated from within. Hand picked stems organically frame the product.
Photographed by Reagan Byrne.
Large format signage
To be displayed in off-premise retail locations like grocery and liquor stores. Printed in two pieces to be attached with foam spacers for a 3D effect.
Email and Homepage Hero
Collaborator: Neida Ferrante