Mija Sangria:
Unfiltered Flavor Campaign
Art direction and design for the Spring campaign for established ready-to-drink sangria brand Mija Sangria. Inspired by real fruit, the goal was to showcase the brand’s authenticity while appealing to the grocery customer.
Large format signage
To be displayed in off-premise retail locations like grocery and liquor stores.
Case Design
Floral elements from label design work with simulated craft paper texture.
Small format signage
Displayed on case stacks and shelving.
Campaign Photography
Colorful and upbeat, real citrus highlights the genuine fruit within the sangria. Natural textures and unfussy styling reflect the authentic taste of this fruit-forward sangria.
Photographed by Nicola Parisi.
