Wild Tide:
Fruit-infused Vodka Sparkler
Branding design and art direction for an emerging ready-to-drink canned cocktail from Latitude Beverage Company. Geared towards a younger, carefree audience, this can design features organic shapes, retro custom typography, and a modern color palette.
Logomark
Glamour Absolute with custom letterforms.
Full can wrap
Hand-drawn waves feel lighthearted while a golden sun highlights key selling points. Accommodates for legal copy and brand story.